Examples of Color Marks

It’d be good for me and other colleagues in the blogsphere to organize examples of color marks (or disputes).

1. easyJet.com going into UK mobile phone market with orange color. easyJet.com set up easyMobile and plans to use the “same vivid orange livery as other arms of easyGroup.” Orange, a mobile company, argues it used orange first. BBC News

2. BP (British Petroleum) took action against an Irish petrol company revamping its forecourts in a shade of green similar to its own. Same source above.

3. Deutsche Telecom has been defending its magenta hues in Europe. Same source above.

Back to Homepage. Picture depicts Deutsche Telekom's logo.

4. There is an interesting case in Minnesota, USA, in which 3M sued Intertape Polymer Group, Inc. It will take some time until we know the implication of the case in color trademark.

5. US seems to protect a single color in its pure form. See Kimberly-Clark v. ValuMax case.

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