Non-traditional Trademarks to be protected in Korea

Korean Intellectual Property Office proposed a bill amending the Trademark Act of Korea. If the bill passes the National Assembly, 3 new types of non-traditional trademarks will be protected.

(1) a color mark – a mark that is purely made of a color;

(2) a hologram; and

(3) a motion mark.

Korean Trademark Act has been protecting 3-dimensional marks. About 10 three-dimensional marks are registered with the KIPO.

But still after the passage of the bill, Korean Trademark Act won’t be protection non-visual marks, such as scent marks.

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